25 Apr GIRLS AND TEEN GIRLS COLLECTION SPRING/SUMMER 2019
[SƐZ] are taking on a new dimension this season. The kids wardrobe is being enhanced with items for teen girls, consistent with the brand’s common thread: sobriety and singularity.
The styles are neat, loose-fitting, modern and cut in the finest materials. They are designed to create a distinctive and unmistakable style.
For their new collection the two sisters fancied a family country house bathed in sunlight, filled with art and travel pictures. Immersed in beautiful colours, and playing around with them.
Visual artist Sophie MATTER lent some of her works on the occasion and tactfully shaped the sets.
The photo shoot starts and the clothes come to life as our keen young models move around. The wardrobe is now wide open: spotlight on lightness with flimsy cotton gauzes throughout endless summer days. All the items of clothing are easily matched whether in terms of shapes or colours. Deep navy and slate grey are spiced up with curry yellow and copper pink. The shades softly move to lovat green, natural white and stonewashed denim. Timeless styles to be worn by siblings, clothing to be lent, each child making a new piece her/his own.
For this Spring-Summer 2019, each item in the collection bears a Brittany inspired name: Sul, St Malo or Gwen, Tristan… among the iconic SƐZ brand items:
SUL, the top with the perfect neckline. Flimsy with double gauze, or more structured in cotton poplin. Its shirt hem – one of the brand’s signature features – makes it unique.
JAK, the T-shirt with round drop shoulders and lined sleeves that can be rolled up. Timeless.
GWEN, the pleated dress – front and back to give rhythm. The kids collection flagship.
MAGGY, the shirt with subtle pleats, a redesigned classic. Modern and timeless.
Both fresh and radiant this Spring-Summer 2019 collection features fluidity and natural tones. Simply beautiful.
[SƐZ] is at a turning point in its existence.
Only a few days left before our crowdfunding campaign launch.
We’ll tell you all about it… real soon…